Understanding media consumption patterns these days
Understanding media consumption patterns these days
Blog Article
This post outlines some of the most substantial changes in consumer habits when it concerns consuming media.
In recent years, with the growth of digital media, the way in which individuals consume media has evolved substantially. For many years, standard tv was the main source of household home entertainment for the majority of people. Nevertheless, from the development of streaming services, many viewers are turning away from set up tv, particularly among younger individuals. Instead, global media content analysis reveals that more people are purchasing memberships to streaming services, which strongly evidences the transformation in audience consumption habits. These options are popular for allowing individuals to enjoy the programs and movies they want, any time they feel like it. Those associated with the media sector, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would recognise the popularity of streaming platforms as a popular media consumption more info habit among viewers today. These changes demonstrate the move towards user-controlled viewing interests in the sector.
In the existing digital age, smart phones have come to be one of the most common instruments that individuals are using to view videos and access media. Nowadays, many social media channels are providing endless feeds of short, chains of videos, that are growing in appeal among smart device users. In fact, statistics show that that globally, mobile content consumption is on the rise, showing that short form media is among the fastest growing media trends right now. These platforms permit users to see a series of personalised videos and react immediately, making these videos much more engaging and addicting than conventional media. Short form videos are also being used more frequently for news and instructional functions, not just for entertainment. Subsequently, this trend is shifting the way individuals are actively looking for and expecting to get information, in a faster, much shorter and more accessible format.
With continuous shifts and developments in the digital landscape, what are the current trends in media? Well, along with the increase of internet streaming platforms and short form media content, the way in which people are getting their information is also shifting. Individuals are significantly turning towards online news sources, instead of viewing TV, to discover the latest worldly affairs. However, concurrently, due to a continuous circulation of info, people are becoming overwhelmed by huge amounts of content. In response to this, news organisations are re-engaging audiences by making short form content that is more clear and much easier to navigate. Nowadays it is common to see news channels that have sizeable followings on social media websites. This trend can be validated by the CEO of the fund that owns Euronews, for example. Using this method has been important for providing people with dependable and verified news sources, in a form they can easily identify with.
Report this page